VOD is a wine-based vodka-inspired cocktail created by NuZest Beverages. We were asked to launch it from test tubes. Seriously, test tubes.
We started from there and created a platform that thrived in every channel.
Our mission: Create a distribution channel in Vod's target markets.
Driven by social, experiential and event marketing, Vod gained its distribution network, and was off to the races.
5 Distributors signed on
Over 17, 000 Facebook followers
15, 000 cases sold