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Creative Director

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My Story

Rich Terry

VOD is a wine-based vodka-inspired cocktail created by NuZest Beverages. We were asked to launch it from test tubes. Seriously, test tubes.

We started from there and created a platform that thrived in every channel.

Our mission: Create a distribution channel in Vod's target markets.

Driven by social, experiential and event marketing, Vod gained its distribution network, and was off to the races.

Results:

5 Distributors signed on

Over 17, 000 Facebook followers

15, 000 cases sold

The Story

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VOD

BRAND LAUNCH/DIGITAL/SOCIAL